STERP Software Pvt. Ltd. (Previously Known as Shanti Technology), is a Leader in Engineering and manufacturing ERP software in India, with headquarters in Vadodara, Gujarat. STERP Software Pvt. Ltd. has branch offices located in various cities across India such as Ahmedabad, Rajkot, and Surat in Gujarat, Mumbai and Pune in Maharashtra, as well as Indore in Madhya Pradesh. They are focused on a single vertical for more than 17 years, customer satisfaction and commitment are their mantras.
Considering the company's prominence, STERP needed a website that reflected the company's optimistic and positive values. STERP has been fine-tuned to focus on providing first-rate online ERP services to customers. We met with them to discuss their three primary objectives for the new website: increasing internet traffic, attracting qualified leads, and closing sales.
Following our initial discussion, we dug into follow-up research to better understand the buying habits of their target demographic. We also did competitor research to see who else is out there in their target market, and we looked at other competitor websites for design ideas.
We started with the UI/UX strategy phase to lay the groundwork for the site, and then we moved on to the design phase. We used a mostly white colour scheme with an energetic splash of red to emphasise key elements, with the goal of showcasing the stunning imagery that will be shown on the site. The combination of serif and sans-serif fonts together with ample white space gives the impression of sophistication. For the sake of efficiency and ease of use for STERP administrators, we opted to incorporate our bespoke designs for the STERP website (CMS website) using the Cake PHP framework.
Nivida helped Sterp in scaling up its global presence by