Prakash Infotech

Executive Summary

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About
Prakash Infotech is an IT company that discovers and innovates along with you to deliver solutions for any demography. They are delivering high-quality code and expertise that is dedicated to delivering scalable software solutions and products. They are logical thinkers who drive businesses with solutions to their problems. They are a team of driven software engineers, who use logic with aesthetics to make a mark in the software industry by enabling businesses with solutions that actually work.
Challenges
Prakash Infotech approached us in need of new branding and a website revamp. While their current site provided useful information, the look and feel did not appropriately reflect their professionalism or convey a compelling story about their expertise. The owner interview revealed a wishlist of enhancements, allowing us to focus on the project's main objectives. We were able to assess how Prakash Infotech fit into their industry and how to best differentiate them from other companies in the same field thanks to our competitive study.
Solution
The first task we took on was to develop a brand strategy. We used many harmonic tones of blue to subtly express the message of Prakash Infotech's stability and reliability, building on the current colour palette. To further emphasise their competency, we chose a clean and professional typeface for the typography. We kept things simple and easy to navigate when it comes to the site structure. We designed the sitemap to make it easy for visitors to locate what they're searching for, and we organised the pages so that the material was both fascinating and digestible.

Nivida helped Prakash Infotech in scaling up its global presence by

Developing and Integrating Website

Prakash Infotech