Group Nish

Executive Summary

About
Group Nish, through its different divisions, provides its customers with the answers they need to strengthen their enterprises. When it comes to performing EPC contracts involving 66 KV Switchyards, Group Nish is the most trusted name in the market. They specialise in providing Instrumentation, Electromation and Automation solutions to the Process and Infrastructure industries across India, and also have expanded their activities to Singapore and South East Asia.
Challenges
With Group Nish being a well-known company, they required a website that would reflect their Instrumentation, Automation and Engineering brand. Group Nish was honed in on developing a reader base while marketing through their blogs and other advertisements on the website. During our meeting with them, we discussed their goals for the new website to get potential leads for the business, have their audience share their requirements by filling the form and avail their services.

After our discovery meeting, we studied up on potential competitors within their target niche, and conducted design inspiration research to get our creative juices flowing.
Solution
We began the web development phase after establishing the UI/UX concept. Group Nish didn't give us a style guide, but they did point us in the right direction by giving us their brand colours and typefaces. We created a comprehensive visual language library for them to utilise across the site using their colour palette as a guide, which included design fonts, patterns, images styles, gradients, and bespoke iconography, effectively creating a full brand guide for them.

The CMS site was developed using the Cake PHP framework. We included a page builder to provide Group Nish the ability to manage their site in the future. This gives them the freedom to design the page whatever they want while keeping the overall look and feel of the site constant and unified.

Nivida helped Group Nish in scaling up its global presence by

Developing and Integrating Website

Group Nish