Tekno Valves is a world reputed and India’s leading manufacturer of high-pressure Gas Cylinder Valves. Cylinder valves manufactured by them are designed to meet the most stringent global specifications. For 50 years, the brand name Tekno Valves has been synonymous with superior quality, performance, safety, and trust in handling high pressure. Their extensive in-house facilities are integrated, giving them flexibility as well as the capability to manage production to exceed their customer’s expectations seamlessly.
For over a decade, Tekno Valve's website lacked modern design and navigation, making it inaccessible to the majority of internet users. Having to integrate information and improve usability necessitated a complete web revamp once they purchased another website. To survive in today’s technologically advanced era, they needed more than just a redesigned website; they needed higher rankings, more leads, and an easier way to connect with their target audience.
Additionally, Tekno Valves aimed to keep as much of their present traffic, organic visibility, as well as keyword rankings as possible during the rebuilding process. Overall SEO of the website was required to assure that all traffic and exposure would be preserved, or even increased, following launch.
Tekno Valve's website overhaul has two main objectives: to boost overall conversions and to build an upgraded CMS platform for editing and navigation. Using the Cake PHP framework, we created a new website that incorporated content from their previous as well as the new site. High-ranking keywords were added to the site during the consolidation phase in order to improve SEO. To keep visitors interested, the website has a contemporary look that incorporates the latest design trends.
The first thing we did was look for ways to make Tekno Valves' products and services more visible in search results. Tekno Valves' website was immediately improved with the addition of keywords, a related products area, and internal linking. These changes aid in the usability of the website for clients, which in turn aids in the generation of quality leads for the company. As part of our paid search display strategy, we conducted keyword research and created new ad groups and optimised ads.
Nivida helped Tekno Valves in scaling up its global presence by