Spyran Retail, today, is a household name across the state of Gujarat, being synonymous with high quality, taste & hygiene with over 50+ Masala products, powder, and solar-dried iodized salt. With a strong network of Direct Marketing and Retail Outlets, Spyran has flourished in the western regions of India. Across decades, Spyran Masala has come to represent the true flavours of Gujarat. The company is committed to spreading the fragrance of happiness through purity and perfection in every product.

Spyran’s previous eCommerce website became outdated as the years passed and needed revamping with a touch of modern design, functionality, and simplified user experience. It was time for their website as well as mobile app (Android and iOS) to be redesigned, thus Spyran came to Nivida Web Solutions to create a solid foundation for their future marketing efforts. The spices manufacturer wanted their new site to attract qualified visitors and engage them with great content, user experience (UX), and compelling call-to-actions. Just as important, Spyran was looking for an effective website approach that would allow them to make their own changes and ongoing content management.

Through collaboration with Spyran, Nivida Web Solutions identified 4 key goals that would lead the website and Mobile App redesign project:
- Re-develop an eCommerce website in a stable, user-friendly/mobile-responsive system;
- Look for opportunities to enhance user experience and points of conversion during the deployment process;
- Analyze keyword search patterns and ensure that SEO best practices are properly implemented;
- Develop a dynamic and user friendly Android as well as iOS mobile app for the users to order online.
To complement those structural eCommerce website goals, Nivida’s collaboration with Spyran led to other additions that would highlight Spyran’s brand, capabilities, and culture.