Muffins Cakes

Executive Summary

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About
Muffins is a household name in the city of Vadodara. In 1995, Express group of hotels, saw an opportunity in the bakery and confectionery market in Vadodara. This company now manufactures a variety of fresh bread, biscuits, cookies, cakes, Indian sweets and Indian snacks. FSSAI certified production facility is one of its kind in the city of Vadodara. This venture has been a runaway success, due to the high quality and impressive variety of products.
Challenges
Muffins approached us at a pivotal point in their business: they were preparing to launch a new eCommerce edition of their website, for which the creative, look, and feel needed to be entirely redesigned. This involved a rebranding and repositioning of the company.
Because the new appearance and feel was completely free to be explored, this was a great website redesign. Our main goal was to create a visually appealing design that would allow them to promote their product in a straightforward and appealing manner.
Solution
The redesigned Muffins Bakery website appeals to eCommerce business owners much more. While maintaining a friendly mood, it effectively communicates the conversion-driving content regarding delectable bakery items and their pricing. The new site used photographs to humanise their bakery product offerings, where the old site was just icons and graphics. In keeping with the older Millennial look, an overall impact has been given by us to the website that is more youthful and natural.

Nivida helped Muffins Cakes in scaling up its global presence by

Developing and Integrating Website

Muffins Cakes