Gromax is an agri-equipment entity with a goal focused on bettering the lives of farmers across India, with affordable mechanisation solutions. The company believes that the life of a farmer in India can truly change only when he can gain MAXimum GROwth from his inputs. The company’s affordable mechanisation solutions, TRAKSTAR Tractors and TRAKMATE Farm Implements aim to achieve this task. Trakstar Tractors are manufactured by Gromax Agri Equipment Ltd.
We were able to build the site's conceptual architecture after thoroughly knowing Gromax's expectations and aims. One of our key aims was to make the messaging on each page of the site simple to read, while also informing visitors about the quality of the products and promoting Gromax as the industry's leading expert. To make the site intuitive to visit, we kept the layout and navigation minimal. Many potential clients got the wrong initial impression when they visited the outdated website which also started to affect their Branding adversely. They appeared to be a modest agro-products selling organisation, rather than conveying their big team size, great equipment and products, years of experience, and global reach.
With the time we took on our client, we decided to work out in a way that could deliver exceptionality and effectiveness in the project. Finally, after knowing the requirements of the client for their new Corporate website, we catered them with a dynamic, interactive and modern-day website. We integrated a dual-language feature to the website which can help the online audience to change language from English to Hindi and vice-versa. We provided a simple and structured inquiry form capable of generating potential leads to meet one of the client's criteria of generating quality leads online.