All the content on your website is created during the web content development phase. From the initial stages of gathering information to the last stages of developing a finished piece of content for publication on the site's pages, it can cover many activities.
To begin with, creating content online meant simply copying and pasting text from an existing document into HTML. However, today's clever search engines have expanded the definition of web content to include nearly everything that can be accessed with the help of an HTTP server and viewed with the help of a web browser.
As a result, not only can text on websites and other materials like papers and PDFs be searched but so can audio, video, animation, photos, as well as other digital elements. As a result, the number of creative ways to engage a digital audience and generate leads is virtually limitless.
Your target audience will appreciate the value, uniqueness, and entertainment value that well-developed web content brings to their experience. When done correctly, it encourages users to spend more time on a website, either to look around and discover more or to save specific pages for later use.
SEO-optimized text content can also help your website rank better in search results, making it easier for clients and prospects to find you.
Here are the top 7 types of appealing content that will help you attract more visitors to your website
Your website traffic and brand awareness will soar if you start a regular blog.
Unlike more formal content assets, blogs allow you to establish a more intimate relationship with your audience because of how they are written. While answering a question or resolving a problem, you can use this as an opportunity to position yourself as an expert in the field.
Also, blogs allow you to submit new information frequently to keep your online content fresh and assist you to maintain a high ranking in search engine results pages (SERPs) (search results).
2. Content assets:
If you've already invested in collateral and other resources that you can now repurpose, this broad category of online material is for you.
Case studies, industry reports, white papers, as well as information sheets are just a few examples of materials that can be used in this way.
Utilizing these assets in various digital media as well as channels will help to increase their overall worth. Smaller content can be transmitted in new ways, such as using tweets, blog posts, email blasts, video snippets, search engine advertisements, or other channels.
3. Calls to action:
You can use a call-to-action (CTA) as an enticement for your website visitors to take quick action, such as purchasing something or requesting additional information.
You can use call-to-action buttons (CTAs) not only on your website's pages but also in other content you use to promote it, such as social media posts, emails, blogs, as well as e-newsletters.Some common prompts:
- Apply today
- Book now
- Contact us
- Download for free
- Get a quote
- Join today
- Learn more
- Order now
- Register today
- Shop online and save
To take the next step, a CTA can direct your website's visitors to a landing page.
Regardless of what your CTA is, make sure your audience knows exactly what to expect. Remember, you don't want your site visitors clicking on a link that brings them to a location they don't want to go to in the first place.
4. Landing pages:
Visitors who click on links from search engine results, social media ads, call-to-action buttons, or special offers on your website are routed to landing pages, which are the web pages you design to capture their attention and direct them to the desired action.
These pages are designed to assist you to turn your website audience into leads by giving a means of collecting their contact information.
A free white paper, for example, is a great way to demonstrate your expertise as an SME. By entering their email address and clicking on the offer link, they'll be taken to a landing page with further information on the white paper's contents.
Prospects respond well to real-life success stories from others in their field because they can relate to them on a personal level. That's why user reviews are so useful on the web.
Having a method in place to discover satisfied customers and document their feedback is a terrific idea, whether you want to develop professional case studies, mention real-life scenarios in your white paper, or publish short video clips on Twitter and Facebook.
TIP: Don't include all of your client feedback on a single testimonials page because it's a waste of space. Using testimonials to back up your claims is a great way to build trust with your audience.
6. Video & audio content:
A growing number of websites are using digitally recorded media as web content because of the ease of embedding video and audio samples. For example, webinars, podcasts and seminars can all be delivered this way.
7. Visual content:
60% of the online audience is a visual learner. Incorporating aesthetic elements into your website is a no-brainer.
However, to have a logo that effectively communicates the essence and mission of your company, you can:
- Text may be improved and made more interesting by the use of graphics.
- Create videos that are entertaining as well as educational for the audience.
- Infographics are a great method to rehash important points in a simple manner.
- Personalize crucial messages with your own memes.
- Visitors who want information presented in a more visual, bulleted format should be provided with presentations.
- Using screenshots to demonstrate concepts that are difficult to convey verbally is a good idea.